Branding by Josh

Get in touch →

Branding by Josh

Home

My Work

About Me

Get in touch →

Branding by Josh

Designing the logo for

Big Futures Foundation.

Designing the

logo for

Big Futures

Foundation.

Designing the logo for

Big Futures Foundation.

I worked with Big Futures Foundation on a rebrand. They wanted to modernise and include a teen demographic in their logo. They had no qualms about the mark itself; the only demand was that the colour scheme remained the same, as that was a well-known theme within the brand.

They expressed that they wanted a simplistic font to go along with it, so I found it important to go for a minimalistic mark with that.

Creating the mark with various ideas

and how I came to the product.

Creating the

mark with

various ideas

and how I came

to theproduct.

Creating the mark with various

ideas and how I came to the

product.

Creating the mark,

various ideas and

how I came to the

product.

When beginning to create the idea for the BFF mark, I wanted to include all of the themes that made BFF. Those themes were mainly in the name, future and foundation namely. I decided to use those themes within the design where possible.

I ended up with a mark that included all 3 themes in a way that wasn't too obvious and looked good with the colour scheme too.